Statement from Pablo Center and NIVA regarding passage of the Save Our Stages Act


Statement from Pablo Center and NIVA regarding passage of the Save Our Stages Act
T​he Save Our Stages Act, sponsored by Sen. John Cornyn (R-TX) and Sen. Amy Klobuchar (D-MN) in the Senate, Rep. Peter Welch (D-VT) and Rep. Roger Williams (R-TX) in the House and championed by Leader Chuck Schumer (D-NY) with 230 bipartisan cosponsors in Congress, including Sen. Tammy Baldwin (D-WI), Rep. Ron Kind (D-WI), Rep. Mark Pocan (D-WI), Rep. Gwen Moore (D-WI), just passed as part of the COVID-19 Relief Bill. The Save Our Stages Act will provide financial assistance to independent venues and promoters, including NIVA Member Pablo Center at the Confluence, that have been crushed by the pandemic’s shutdown. The Save Our Stages Act will enable these locally owned businesses such as Pablo Center at the Confluence, The Metro, Blue Ox Music Festival, Chippewa Valley Theatre Guild’s Grand Theatre, Country Jam USA, Country Fest, Rock Fest, Mabel Tainter, Eau Claire Children’s Theater, Eaux Claires Festival, Northern Wisconsin State Fair Grounds, Sounds Like Summer Concert Series, The Plus, and Big Top Chautauqua to hold on until it is safe to gather, reopen fully, and once again return to serve as economic engines for their communities. We look forward to this being signed into law.

Pablo Center at the Confluence Executive Director Jason Jon Anderson attests to the importance of the Save Our Stages Act for the creative economy. “We are so grateful for the support provided by our representatives for the creative economy, the third largest driver of Wisconsin’s economy,” says Anderson. “The cultural impact of our venues on our local communities is priceless. Our stages give artists their start. Our very own GRAMMY Award winning artists like Al Jarrau and Bon Iver, musical artists like BoDeans, Chris Kroeze, Cory Chisel, Les Paul, Michael Perry, Phil Cook, Sean Carey, and Violent Femmes launched their careers playing in our venues.  Independent venues and promoters are crucial components of the music industry’s ecosystem, without whom there will be dire ramifications for artists as fan spending plummets.

Our businesses were among the first to close as COVID-19 spread across the country, and unfortunately, are also likely to be among the last to reopen. In Wisconsin, our NIVA Members represent 3,000 employees, 2.8 million individual tickets sold annually, that equates to $59.8 million of direct annual revenue that has been impacted in the state. Our venue members have lost and will continue to lose $4.98 million per month across Wisconsin, over that is $44.8 million of collective lost revenue since March. Moreover, entertainment hubs serve as revenue generators for neighboring businesses such as restaurants, hotels, and retail. One Chicago study found that every $1 spent on a ticket at a small independent venue equated to $12 of economic activity. By those standards NIVA venue closures are leading to $717.6 million of lost economic activity in Wisconsin this last year alone; combined with lost ticket revenue, venues and surrounding businesses continue to lose $64.78 million a month in the Badger state. The Save Our Stages Act and state of Wisconsin Department of Administration “We’re All In” Grants will help ensure these businesses can survive and springboard our communities back following the COVID-19 pandemic.”

The legislation provides critical help to shuttered businesses by providing a grant equal to 45% of gross revenue from 2019, with a cap of $10 million per entity. This grant funding will ensure recipients can stay afloat until reopening by helping with expenses like payroll and benefits, rent and mortgage, utilities, insurance, PPE, and other ordinary and necessary business expenses.

“This is the lifeline our industry so desperately needs to emerge from a devastating year,” said Dayna Frank, Owner & CEO, First Avenue Productions and Board President of NIVA. “Without independent venues and promoters across the country working to engage their communities, staff, and artists, our voices would not have been heard – we are thankful for those tireless efforts. Careers came to a standstill overnight, and people continue to face personal hardships, which is why legislation like this and extending Pandemic Unemployment Assistance is essential. Our immense gratitude goes, in particular, to Senator Klobuchar, Senator Cornyn, and Senator Schumer, for securing the future of independent venues and promoters for generations to come.”

Few gave this brand new organization with no staff and no lobbying experience any hope for securing emergency aid. Undeterred in its fight for the industry’s survival, NIVA worked with Akin Gump, led by Casey Higgins with collaboration from Ed Pagano, to bring the fight to Congress. “Without Akin Gump’s belief in our cause and advice on how to get this done, we could never have gotten the Save Our Stages Act passed,” said Adam Hartke, owner of The Cotillion and WAVE in Wichita and co-chair of NIVA’s Advocacy Committee. “They fought for us like they were us. The entire industry will forever owe them a debt of gratitude.”

This was a true grassroots effort. NIVA members reached out to their fans letting them know of the dire situation: venues having no revenue and enormous overhead potentially leading to their shutting forever. People responded – in an overwhelming fashion. NIVA thanks those across the country who sent 2.1 million emails to their elected officials expressing their support for the Save Our Stages Act. All 535 Congresspeople heard from their constituents through
The outpouring of support from the music community was also loud and clear, thanks to more than 1,200 artists who signed letters to Congress, amplified the message on their social media accounts, donated proceeds from livestreams and merchandise sales, and played #SOSFEST, including Foo Fighters, Miley Cyrus, The Roots, The Lumineers, Brittany Howard, Dave Matthews, Reba McIntire, Leon Bridges and Nathaniel Rateliff.

While the amount of people and organizations that lent support are numerous, NIVA specifically recognizes and thanks the Academy of Country Music, Akin Gump, American Association of Independent Music, Americans for the Arts, Anheuser-Busch InBev, Association of Performing Arts Professionals, Ballard Spahr LLP, BandsInTown, Bill Young Productions, Broadway Across America, The Broadway League, CAA, Carnegie Hall, Country Music Association, DiMA, Etix, Eventbrite, Future of Music, HelloMerch, Holland Law, Jägermeister, League of American Orchestras, Lyte, MAC, Music Biz, National Association of Theatre Owners, National Independent Talent Organization, National Music Publishers Association, OPERA America, PACC, Paradigm, Prism, Recording Academy (Grammy Awards), Recording Industry Association of America, Rock and Roll Hall of Fame, See Tickets, SESAC, Shukat, Arrow, Hafer, Weber, & Herbsman, LLP, Songwriters of North America, Sony, SoundExchange, Spotify, Universal, WME, WMG, YouTube, and every fan and NIVA member that carried our message.

“We’re forever thankful to Senators Cornyn and Klobuchar for crafting the legislation, Representatives Welch and Williams for sponsoring the companion bill in the House, Senators Rubio and Cardin for spearheading support in the Senate Small Business Committee, Representatives Valázquez and Chabot for shepherding the bill through the House Small Business Committee and Leader Schumer for his unending support,” said Hartke.


Independent venues and promoters were the first to close in March, and they are still shuttered with no income and massive overhead. Ninety percent of NIVA members reported they could be forced to close forever without meaningful federal relief; hundreds have already permanently shuttered, never to return again. This relief comes none too soon.

NIVA hopes to work with the Small Business Administration to ensure the emergency relief is dispersed as Congress intended, that the instructions and process to apply for grants ensures that only those organizations that fit the description in the law are funded, that there is a keen eye to protect against fraud, and that the process is implemented accurately and as expediently as possible.

Since it could take many weeks, even months for the funding to flow, the NIVA Emergency Relief Fund, with The Giving Back Fund as its 501(c)3 fiscal sponsor, continues to raise money to assist the venues at greatest risk of permanently going under as we wait for Save Our Stages Act to be implemented. Special thanks go to YouTube Music and Anheuser-Busch InBev which collaborated with NIVA for #SOSFEST, raising much needed bridge money, and Jägermeister for its recent donation of $1 million. Even still, the NIVA Emergency Relief Fund requires $2 million more in donations to fulfill the immediate and urgent requests for help. Anyone wishing to donate can do so here.

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